Nicole Schmidt

Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough

Harry Potter

by Nicole Schmidt

Nicole Schmidt is convinced that we should all be copying J K Rowling by telling our stories they way she told Harry Potter’s. Ms Rowling, of course, sold millions of books and made a huge amount of money. Will we fundraisers raise millions for our causes if we adopt her techniques?

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About the author

Nicole Schmidt is a fundraising copywriter, speaker and storyteller. She has a MA in literature and is a teacher of creative writing. She uses these skills in her own writing and public speaking to help charities infuse their donor communications with passion and energy.